KnowTo Drive Social Content

KnowTo Drive is a driver’s knowledge testing program that ITI offers jurisdictions. This programs different because the test takers can take their drivers test at home or wherever they prefer. ITI creates and maintains our jurisdiction’s social ads, which is used to spread awareness and increase people’s knowledge of the program.

I designed social media ads for Colorado’s @HOME knowledge testing program. These social graphics have a simplistic style that allows viewers to focus on how convenient and easy the driving knowledge tests at home are. I mixed up the color schemes to give variety, but made sure to maintain the same illustrative style throughout. Since the target audience is parents and teenagers, I created a more youthful feel. I achieve this through the color schemes and graphics.

Jurisdiction’s Holiday Social Content

I’ve created social content for jurisdictions to use around specific holidays. The purpose is to continue to reach potential customers to increases the amount of people participating in the program.