The Honda Jet

Case Study

Challenge

Honda's goal for this brochure was to introduce the public to their new Honda Jet. It was important to incorporate the key features that sets the Honda Jet apart from their competition.

Approach

Once identifying the target audience as being wealthy business people, families, couples and anyone else who loves to travel, I knew my brochure would focus on how the jet can be the perfect space for everyone. I made sure to show the versatility of the Honda Jet by showing that it can be a workspace, place for people to relax or spend time with their family.

Result

The brochure recieved positive feedback. It was successful in targeting the wide range audience through imagery and the concept of being able to take people everywhere.